Save money and your sanity when shopping with due diligence and a clear focused head. Marketing hype is at its strongest this time of the year as everyone is hawking their wares and hoping to get you to buy. Large companies pour millions of dollars in advertising, even pay high profile celebrities to say “this (insert product) is on my favorites list”, expecting us to buy into the myth that it adds validity to the marketed product. Celebrities are PAID to endorse products, lots of money in fact.
Last month a very well known celebrity came to our little Farmers Market and purchased quite a few items from my little booth. As I respect the privacy of all my customers, I will not use this fact for advertising purposes. I suppose mentioning it kinda advertises it, however my point is she does not appear to use what she is paid to advertise, but is simply a conscientious consumer who knows to read the actual ingredients and not buy into the hype herself.
I covered briefly the ways we are duped by labeling marketing strategies here:
Deceptive Practices inside Marketing Hype and how we get Duped
Both of these are the most successful of the marketing strategies out there, so they are used the most. Just know the money spent on these strategic ads is usually taken away from actually development and quality of ingredients. Read your labels, think, understand all the hype is put in front of you to entice you to buy. Save money and your sanity. Think for yourself.
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Deceptive Practices inside Marketing Hype and how we get Duped
