Deceptive Practices inside Marketing Hype and how we get Duped

I find this topic to be one we discuss with people on a constant basis. This is an area that effects 99% of us and we have all been caught by it. We make purchases of products that effect our health, be it culinary or skincare, based on the marketing hype an advertiser worked magic with. It’s easy to assume they are truthful, and by law they have to be, it an extent. A very small extent. How is this done?

They bank on active words that will draw sales; this is an advertised lotion example:
Healthy words like “infused with nutritious vitamins & minerals”, makes “skin feel younger, healthier, more beautiful”, Ect. It has its own Healthy & Wise section. It costs a little more then the generic brands. There will even be droplets of great ingredients, verbally and literally. Pretty pictures on the label depicting healthy ingredients. Enough marketing hype to satisfy us to stop reading and buy. However….

Do something most of us do not do, READ the actual ingredient. Below all the non-nutritious ingredients (petroleum & various slickening agents) blended with the cheap fillers, you will most likely find the marketed ingredient, towards the middle/bottom of the listing where the 1% of a formula is listed. But only a fraction, enough to satisfy the law.

Then take your pursuit a bit further, ask what grade the ingredients are. Everything has several grades, what are you consuming? An example of that is Olive Oil. It goes from first press Extra Virgin to chemically extracted Pomice with several in between. Add to those the level Organic. If products contain the highest quality of ingredients, they will proudly list them. Seek wholesome nutritional value in your skincare with the same diligence you do for your diet. Know that the Marketing Hype is simply a sales pitch.

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